A Case for Competitive Intelligence

Título: A Case for Competitive Intelligence
Autor(es): McGonagle, John J.; Vella, Carolyn M.
Ano de publicação: 2002
Local de acesso: Link
Assunto: Defines competitive intelligence; Discusses why CI is important for a business; Explains how to collect the CI a business needs
Descrição: For more than a decade, there have been those who have worked to reconize the existence and utility of active, externally oriented, intelligence gathering in their operation. This strategy was (and sometimes still is) variously called “competitive intelligence,” “business intelligence,”corporate intelligence,” “competitive information,” or “commercial intelligence.” Most practitioners have now settled on one term -“competitive intelligence” (CI).