- Título: Business Competitor Intelligence: Methods for Collecting, Organizing and Using Information
- Autor(es): SAMMON, W. L.; KURLAND, M. A.; SPITALNIC, R.
- Ano de publicação: 1994
- Local de acesso: Link
- Assunto: Inteligência Competitiva; BI
- Descrição: Examines the critical issue of competitor intelligence, now recognized as one of the major elements in corporate strategic planning. Presents competitor intelligence gathering and analysis as an essential tool managers can use to understand their competitors’ capabilities and weaknesses, and to form comprehensive and effective business strategies. Explains the important analytical relationship between planning and intelligence.
Business Competitor Intelligence: Methods for Collecting, Organizing and Using Information