Managing Frontiers in Competitive Intelligence

Título: Managing Frontiers in Competitive Intelligence
Autor(es): Craig S. Fleisher, David L. Blenkhorn
Ano de publicação: 2001
Local de acesso: Link
Assunto: Selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice.
Descrição: It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes. It explores applications to organizations of various sizes and types, in both the public and private sectors. Editors Fleisher and Blenkhorn link leading-edge research in CI to advances in current practice, and balance pragmatic against conceptual concerns. Analysts, strategists and organizational decision makers at higher levels will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations’ evolving, dynamic places in it.