Monitoring the competition

Título: Monitoring the competition
Autor(es): FULD, L. M.
Ano de publicação: 1998
Local de acesso: Link
Assunto: Inteligência Antecipativa; Monitoramento Ambiental Competitivo
Descrição: Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the “low-tech” route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company’s existing intelligence resources.