The Competitive Intelligence Handbook

Título: The Competitive Intelligence Handbook
Autor(es): Richard E. Combs, John D. Moorhead
Ano de publicação: 1992
Local de acesso: Link
Assunto: The Competitive Intelligence Handbook presents a unified approach to competitive intelligence work and also discusses other perspectives on the discipline.
Descrição: Competitive intelligence (CI) is a subset of business research; it is concerned with information that corporate managers need for making tactical and strategic decisions. In addition to a review of the CI literature, the book discusses CI methodologies such as database searching, interviewing, and analysis. It provides guidance on sources for U.S. and international business information, and on special concerns such as preparing industry studies and conducting due-diligence research. In a single volume, the Handbook provides an overview of current competitive intelligence practices and gives extensive guidance on where to learn more.