The Complete Guide to Competitive Intelligence

Título: The Complete Guide to Competitive Intelligence
Autor(es): TYSON, Kirk W. M
Ano de publicação: 1998
Local de acesso: Link
Assunto: Como desenhar e operar a função de IC
Descrição: The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.