Competitive Intelligence for the Competitive Edge

Título: Competitive Intelligence for the Competitive Edge
Autor(es): DUTKA, Alan
Ano de publicação: 1999
Local de acesso: Link
Assunto: Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence – the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment.
Descrição: This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company’s) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.